Welcome to another blog in the “Cambridge Payroll Loves…” series where I share the stories of business men and women who I admire.
This month I had the pleasure of interviewing Katherine Elphick who runs her own marketing and web-design company. Plus I am really excited to share that both of us are on the panel at an event being held in Cambridge on 15th May (find out more here)
So, let’s meet Katherine…….
In 2011 Kathrine and her family moved out of London to a village near Cambridge and she set up my own marketing and web design consultancy. Since then she has worked on a wide range of projects, creating websites, logos and marketing strategies, as well as blogging and social media, for a variety of clients including interior designers, healthcare research companies, a luxury travel concept and a bespoke handbag designer.
Q. Why do you do what you do?
I set up my web design and branding consultancy after my 3rd child was born in 2013. I specialise in high-end women’s lifestyle businesses – fashion, interiors, art, property and travel.
Working for myself allows me to manage my time and have the flexibility that I need with three small children. It’s a very difficult juggle as I often have to work at night after they have gone to bed, but it’s a small compromise to make when I now have full control of my diary, and I appreciate I am very lucky.
Q. What has been your biggest learning experience so far?
Learning to say no! I have often been guilty of taking too much on, with both work and home life. I now turn prospective clients down if I feel we aren’t the right match, and I am getting better at not over-loading the calendar. Less is definitely more, and I always go for quality over quantity.
Q. When things get really crappy, what do you do to keep motivated?
Just keep the end in sight. The more a project is dragging on or becoming harder the more I want to crack on and finish it. Pre 7pm a Diet Coke helps, post 7pm a glass of Sauv Blanc helps!
Q. How helpful is your support network?
I have many good friends who also run their own businesses, and it’s invaluable to have so many sources of wisdom and inspiration. It’s important for me to have friends who understand the tightrope of balancing work and family – but equally I take my hat off to all mothers as being at stay at-home-mum to small children is also incredibly hard.
My husband is also very supportive and bigs me up whenever he can – it’s always nice to have an ego boost!
Q. Who, or what inspires you?
The last company I worked for before going solo was SheerLuxe.com. It was set up by Georgie Coleridge Cole who continually impresses me with her energy, integrity and drive. She also has 3 children and has mastered the juggling act – a very inspiring dynamo.
I recently listened to Sheryl Sandberg (COO of Facebook) on Desert Island Discs – I highly recommend it – she speaks so eloquently about life and her story is very moving as she lost her husband very suddenly a few years ago. There is a part where she talks about how her girlfriends supported her through her grief – I defy anyone to listen to it and not cry.
Q. What do you know now, that you wish you would have known at the start?
To quote The Greatest Showman
“No one ever made a difference by being like everyone else” – be yourself and do what you are good at.
And now for our Quick fire Round……..
Summer or Winter?
Can I say Spring?! I love the sense of hope in Spring. If pushed, Summer.
Dogs or Cats?
City or Village?
Pre children – city, with children – village
Breakfast, Lunch or Dinner?
Coffee or Tea?
Q. Lastly, what Instagram account do you follow but are too embarrassed to tell your friends?
I’m not embarrassed about anyone I follow – but my mum might find some of dolly-pawton ’s language a bit questionable. If you don’t follow do – Dolly Pawton is a sassy chihuahua who dresses outrageously and champions LGTBQ rights. Like Samantha from SATC, but in dog form.
I hope you enjoyed reading the latest blog from the Cambridge Payroll loves… blog series, and a big thank you to Katherine for taking the time to answer my questions. If you’re interested in finding out how Katherine may be able to help your company then please visit her website – and keep up to date with latest services and company news on LinkedIn, Facebook and Instagram too or please email Katherine directly on firstname.lastname@example.org .
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We offer payroll, bookkeeping services, self-assessment tax returns service, our new budgeting, planning & forecasting service, and even credit control through our sister company Cambridge Credit Control – so please do get in touch today and see how we can help your business thrive.